SOCIAL MEDIA & BRAND MANAGER
keep the dream alive. It’s a simple statement that means so much to the thousands of Players in the LUG all over Canada and the US. LUG was originally started in 2009 as a way for students to have the opportunity to play more sports and activities with their friends. After getting to campus as a 1st year or freshman, finding out what extracurricular activities are available, especially with sports, can be tough. That’s where LUG comes in.
From our original roots, LUG is a highly competitive league, with multiple divisions representing 50+ college cities and over 5,000 players across North America. With our strong community, and focus on both the on-ice/field/diamond and off ice/field/diamond experience, LUG is the only ticket our students and alumni need for their sport and social needs while on campus.
Our Head Office team is looking for someone who understands brand development and how to tell a good story. We are looking for a motivated, energetic and confident candidate who is not afraid to send out 100 DM’s just to capture the perfect photo, connect with the right influencer or know how to take an online audience from just fans to absolute lovers of your brand.
This is a unique opportunity to be part of the core team that will directly impact how LUG is perceived and positioned into the future for thousands of people across North America. If you’re someone who loves social media, spends way too much time on Instagram and TikTok and understands what it takes to truly make a dent in the online universe, then this is the role for you.
We’re a remote-first team and output is more important than facetime, so where you choose to work is up to you — as long as you have internet access, you can work from wherever helps to make you successful, and your family happy.
To apply, please share your Cover Letter and Resume to hiring@lughockey.com and any relevant social media handles, pages or links.
Some of the finer details below:
Social Media/Community Management
Instagram, TikTok, LinkedIn, Twitter in-depth experience
Ability to comment, respond and represent the brand effectively while identifying relevant trends and learnings with date to share with the team
Coordinate and schedule marketing, sales and lead generation efforts for LUG social channels via Later and directly on social platforms.
Maintain unified brand voice across different social media channels.
Partner Management
Influencer Marketing
Continue to grow the LUG Power Play Unit of micro influencers to help drive greater awareness of the LUG brand at a grassroots level.
Create a new TEAM LUG Influencer program from the ground up. Identify potential athletes and influencers to sign and bring aboard while managing them to increase brand awareness at a macro level.
Content Creator
Email Marketing
Use MailChimp and Hubspot to better group LUG audience members and send consistent emails that are appropriate and impactful to drive sales of both teams, merch and brand partner offerings.
Identify and create opportunities to grow our email list through creative strategies.
Assist in proofreading emails for clarity, grammar and spelling.
Analyze campaign performance and suggest improvements. Ensure emails follow industry policies and best practices.
Perform weekly and monthly analytics reporting. Stay nimble to adjust to industry trends and what is working.
Shopify + Team/Player Sales:
Brand, Brand, and Brand
Own LUG’s brand and be the lead story teller to help push LUG into new people’s minds across diverse and varying backgrounds.
Work with PR agencies and relevant industry publications to create buzz and awareness.
Who You Are
3+ years professional experience in social media management, digital marketing, and sales at an agency or brand organization is preferred. No formal sports experience is required.
A strong passion for social media, building social communities, creating content, and making memes.
Entrepreneurially driven who thrives in a fast paced environment, can execute quickly and adapt to changing trends under quick timelines.
Strong project management skills and execution from ideation to publication and post mortem analysis.
Excellent written communication and copywriting skills.
Independent worker who can produce on limited guidance and work through ambiguity.
Works with a sense of creativity and innate ability to think outside the box
Experience working with influencers/PR would be an asset.
In-depth working knowledge of Facebook, Twitter, Instagram, Instagram Stories, TikTok, YouTube, and Pinterest.
Knowledge of Facebook Business Manager, Email Marketing (ie. MailChimp and Hubspot), Social Media Management tools (Later), eCommerce platforms (ie. Shopify, Google Analytics).
Intermediate knowledge of software such as Photoshop, Adobe Design, Canva, iMovie or a similar.
Hands on experience with HTML and content management systems is a bonus.
If you are interested in applying for this position, please apply on Linkedin
APPLY ON LINKEDIN
NOTE: At LUG, we are building leagues for a diverse world and we need a diverse team to do that successfully. We strongly encourage applications from everyone regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, provincial and local laws and ordinances. If you need any accommodations or adjustments throughout the interview process and beyond, please let us know. Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest.
