LUG X Wingstop Canada is Official

Toronto, Ontario, Canada — LUG Sports Group Inc. is pleased to announce our new partnership with Wingstop Canada, the popular chicken wing brand and official flavour partner of LUG Sports.

The partnership launched this summer, featuring Wingstop-branded jerseys in 10 select cities, each showcasing a unique Wingstop flavour such as Lemon Pepper and Mango Habanero. These limited-edition jerseys were distributed during the summer hockey 2025 jersey draft.

To celebrate, LUG and Wingstop are running a “Free Wings for a Year” contest on Instagram and TikTok. Players can also access exclusive in-store offers and enjoy food activations at select Wingstop locations throughout the summer season.

“This partnership just makes sense,” said Ray Abramson and Ethan Wright, Co-Presidents of LUG Sports. “Summer hockey and wings are a perfect match. We’re excited for what’s ahead.”

Pramod Kumar, Head of Marketing at Wingstop Canada, said, “We’re excited to kick this off with LUG. Their connection to the 19–30 sports scene is strong, and we admire the energy and passion they bring. He adds, “At Wingstop, flavour is everything. We bring it not just to our guests but to the communities we’re part of. Sports is our core and a key way fans come together to enjoy what we do best.”

The LUG Summer Hockey season runs from May through August across Canada and the U.S.

About Wingstop Canada:
Wingstop Inc. (NASDAQ: WING) is a U.S. based brand known for bold-flavoured chicken wings with over 2,000 locations worldwide. Since entering the Canadian market, Wingstop has grown quickly, offering a new game-day wing experience nationwide.

About LUG Sports Group:
LUG Sports Group Inc. is North America’s largest recreational sports league with more than 25,000 active players across 60+ cities offering an elevated sports league experience, premium gear and a dynamic sports culture across hockey, flag football, softball, and more.