Introducing Harvey's: Now the Official Burger of LUG

Harvey's is now the Official Burger of the LUG

Your pre-game meal just got a whole lot more Flame-Grilled. 

LUG is proud to announce Harvey's as the new Official Burger of the LUG. 

As Canada's largest student and alumni sports and social community, LUG offers a unique grassroots opportunity to connect Harvey's with students, athletes, and young professionals in over 25 cities across Canada. 

Together, Harvey's and LUG will be offering participants in the LUG and throughout the LUG community some exciting new experiences, contests, giveaways and the Flame-Grilled Harvey's burgers and veggie burgers that Harvey's has been famous for since 1959. 

Read on below for complete details of all the prizes and experiences our players, followers and fans will be able to participate in this season, courtesy of Harvey's. 

 Here's the deal...

In order to best reach the 19-30 year-old market, Harvey's has partnered with the LUG knowing we have a strong foothold with a demographic that can be difficult to penetrate. 

“Being an older brand with new innovation to offer and burgers made to your taste every day, we’re excited to partner with LUG and reach a younger audience that may not have grown up with Harvey’s” - Harvey’s Senior Marketing Director, Chelsea Kellock.

To continue developing awareness within this demographic, LUG will be assisting Harveys with a grassroots marketing approach that consists of both in-person sampling and online influencer engagement. A few of the activations that LUG will be executing with their members and followers includes: 

  • Virtual Harvey's Burger Eating Competition hosted on Instagram Live (more details to come)

  • A Free Harvey's Burger / Free Veggie Burgers for all LUG members

  • eSports Harvey's Burger Nights with 'Burger Drops' for members of the LUG Discord channel

  • Other Social Media contests and giveaways within the LUG Power Play Unit

Both LUG and Harvey's are excited to get more of the best burgers in Canada into the hands of LUG members and their community.  

Want a free burger?

We've all been ghosted before... interviewer didn't follow up? Date stopped messaging you? Buddy found a better deal on Facebook Marketplace? Harvey's wants to hear your "ghosted" stories and is taking the best ones so they can send you a free Smokin' Hot Burger. Share your "ghosted" stories!

Learn more here! 

About Harvey's

Harvey's is an iconic Canadian restaurant chain that has been feeding Canadian families since 1959. Serving delicious flame-grilled burgers made with 100% Canadian beef and topped the way you want them, Harvey's has been a staple in Canadian communities for 60 years.

About LUG Hockey Group Inc.

LUG organizes sport leagues and tournaments for students, alumni, and young professionals who 'peaked' in high school. Since 2009, over 10,000 members across 25 Canadian cities have played in the LUG while at college, university, and after graduation as alumni. LUG offers a wide range of competitive, casual, and women's only leagues and tournaments across hockey, softball, eSports, golf, and spikeball and much much more. For more information about the LUG or partnership opportunities, please contact us at