The LUG x Bet99 Partnership

New to the LUG 2020/2021 season! 

We are excited to announce the partnership between LUG and, Canada’s Online Sportsbook and Casino. Like Georges St. Pierre himself knows, Every Game Starts at Bet99 and we can't wait to join him and be a part of the action.

Player of the Month Program

Each month, our management teams will be nominating players from every division to become the Bet99 POTM. Winners will receive $20 site credit so they can get their hands dirty on the Bet99 online gaming platform*. 

We'll also be posting our POTM winners on our Instagram account each month, so if you play hard, you get your pretty little mug featured for thousands of people to see.

*participants must create a Bet99 account to claim their prize

Jared Beber of Bet99 was quoted saying:

             "BET99 is extremely excited to partner with and become the Official Online Sportsbook and Casino of LUG.  Betting is personal, its intimate, it's about trusting the site enough to deposit money.  By skillfully leveraging our brand together with LUG and their reach to 20+ cities we feel confident that we will be able to build that trust amongst Canadian University Students.  We admire LUG for what they have been able to achieve as Canada's largest campus sport and lifestyle community.  They build their leagues from top to bottom with the student and young professional lifestyle in mind and that directly aligns with our customer first focus.  Simply put, BET99 will be the brand that changes how Canadian's bet.  Where having a bet, like watching Hockey Night in Canada, becomes a past time for many.  Most won't remember a time when we didn't gamble freely and bet on the Habs vs Leafs, or play in a LUG league."

It's time to start buzzing! Now you can play for more than just the bragging rights. 



BET99 is a Canadian facing Online Sportsbook and Casino. The company, via its partnership with DENCH and their cutting-edge technologies have created the most responsive and easiest-to-use progressive web app (PWA) in the gambling industry. BET99 will provide the best experience for sports bettors offering extensive markets on all five major U.S. sports leagues and university (NFL, NBA, MLB, NHL, MLS, NCAA) and all international leagues and major sporting events. In addition to its sportsbook, BET99 offers over 1,000 casino games and a full suite of live casino offerings.

Follow @bet99sportsbook & @bet99university

ABOUT LUG Hockey Group Inc.

LUG is the largest college/university and alumni community in Canada. With over 275 teams playing Ice Hockey, Softball and eSports across operations in 25 different cities, we offer the opportunity to join a unique sport based community. When a member joins the LUG, they're punching their ticket for the entire season. From sports, merchandise, special discounts and a social calendar, the LUG is the all year round experience for members. LUG is an Activities as a Service model, with a recurring model based on the annual calendar year.

Follow @lughockey