LUG Hockey Group Inc. & Post Game Brewing Company Announce Partnership

October 12 2018 – Toronto, Canada

Post-Game Brewing Company & LUG Hockey Group Inc. (LUG) are proud to announce a collaborative partnership for the 2018-2019 season. Beginning with the upcoming year, this deal will see Post-Game Brewing Company’s flagship product, Locker Room Lager be present at many of the events LUG holds throughout the year. 

Co-Founder of Post-Game Brewing,  Chris Peebles stated, “For our brand, working with the LUG team simply makes sense. As we continue to add more retail points that carry Locker Room Lager, building brand awareness is of paramount importance to us. When it comes to the demographic of 19-26 aged students and young professionals who are actively involved in sports, LUG has a deep understanding of this group.” 

With over 2500 projected members registered for the 2018-2019 in 11 markets across Canada, LUG will leverage Post-Game Brewing’s marketing and products to enhance the overall experience for their members. Josh D’Agostino, Director of Operations for LUG said, “When I first heard about Locker Room Lager and the fact that a roll of a clear tape was included in each 24 bottle case, I was blown away. It’s that type of creativity that fits perfectly with that we at the LUG are trying to achieve. We’re extremely excited to be working with Chris and Post-Game Brewing.”

The goal of this partnership is to mesh two complimentary brands to help drive a better experience for LUG members as well as open the Locker Room Lager brand to new markets. 

Some specifics from the deal include:

  • Locker Room Lager Player of the Week
  • Special LUG Contests
  • Sponsored Events
  • Apparel and Local Venue Activations

LUG is looking forward to working with the Post-Game Brewing team and helping to grow Locker Room Lager across the country! To find which stores you can purchase a case of Locker Room Lager just CLICK HERE.

About Post-Game Brewing Company: 

Post-Game Brewing Co. is built on three specific pillars of Team, Taste and Value. Our vision at Post-Game Brewing is to provide great tasting, approachable local beer that all consumers can enjoy at competitive prices. Our beer is all-natural, with no preservatives or additives that is cold-filtered, providing a smooth, clean and refreshing taste! Our first and flagship beer, Locker Room Lager can be found in local bars, restaurants and all throughout Ontario in the LCBO, Beer Store and Grocery stores. For more information, you can find us at or on social @postgamebrewing. 

About LUG Hockey Group Inc.

LUG Hockey Group Inc. (LUG) provides recreational and other athletic related activities to students in markets across Canada. With over 2,500 active members, LUG is a community for competitive sports, social events, and charity initiatives designed for campus life. For more information, please contact hello@lughockey.comor visit us at or on social @lughockey