Happy Dad x LUG is Back!

LUG is teaming up with Happy Dad for another unreal college hockey season.
They’re the #1 hard seltzer brand, we’re the #1 college sports league. It only makes sense we’re back together. Working to deliver the best college experience for our players. From exclusive jerseys and giveaways, to Happy Dad Houses and team nights, this season is going to hit different.

NEW HAPPY DAD JERSEYS

This year we teamed up with Happy Dad to drop even more jerseys, so more teams can rep these nasty fits and unlock the perks that come with them.

  • Jerseys + BONUS Happy Dad Trucker Hats
  • 1 team will also win a Beer Fridge or LED Sign

These jerseys always go early in the draft. If you want to be dripped out in Happy Dad this season, be ready on September 17 @ 5:30pm EST. Draft order is first come, first serve.

FLASH GIVEAWAYS ALL SEASON LONG

Something new this season... exclusive Flash Giveaways. Just for being part of the LUG community, your team will have the chance to win special LUG x Happy Dad prizes like:

  • Branded toques
  • CHL tickets
  • Extra Happy Dad gear & more

So stay locked in… you’re not going to want to miss these!

BECOME A HAPPY DAD HOUSE

We’re turning things up this year. LUG is now accepting applications to make your college house an official LUG x Happy Dad House. If your crew is always running the darties, pre’s, and afters, this is your shot.

  • Flags
  • Happy Dad hats & beanies
  • Playing cards
  • A few flats of Happy Dad
  • Extra gear to keep the vibes high

And then there’s the Grand Prize House... the one house that reps LUG + Happy Dad the hardest. They’ll score the ultimate setup:

  • Beer fridge
  • Custom pong table
  • LED sign
  • Stacks of Happy Dad to fuel every night

Think your house has what it takes? Fill out your application

LOCAL TEAM NIGHTS

This season we’re showing love to our smaller markets. Select LUG teams will score a Happy Dad Night Out at a partner bar, complete with free food and plenty of Happy Dads.

In certain markets, teams will also get the chance to win CHL tickets where Happy Dad is in the arena. Another unreal bonus from Happy Dad

17 GIVEAWAYS ON SEPTEMBER 17

Our boy Kyle from NELK took the time out of his day to tell you what you can expect from LUG this season and to celebrate the start of the season we are doing something HUGE. On registration day, September 17, we’re running 17 giveaways, including:

  • 1 x GRAND PRIZE: NHL tickets
  • 1 x Happy Dad Mini Fridge
  • 5 x $50 amazon gift cards
  • 5 x LUG Prize Pack
  • 5 x $25 tuck shop gift cards

If you want in on these unreal prizes, click here and follow the steps. Big things are coming this year. Make sure you’re ready when the draft opens, because this is one college hockey season you won’t forget. See you on the ice.