Jobs - Marketing Intern
JOIN OUR TEAM: Marketing Intern
For many years, the only option for student athletes to continue playing sports while at college was to play for their school's varsity or club teams or join a poorly organized and over policed rec league. LUG was created to provide a better way for student athletes to play casual or competitive sports while at university and college. LUG is filled with friends from across campuses, multiple skill levels, a strong sports community, and a focus on having good times with your teammates.
WHAT WE'RE LOOKING FOR
We're looking for a creative, organized university or college student to join LUG Sports as a Marketing Intern, working as an extension of our sales team. This is a high-ownership role for someone who lives on social, isn't camera-shy, and wants to see their content turn into real registrations — your focus is lead generation through content.
ABOUT THE ROLE
LUG runs recreational sports leagues across North America — over 25,000 players across 80 cities — and runs city-level Instagram accounts across our markets. Each one should feel like its own league under the LUG umbrella, built on real players, teams, rivalries and moments rather than recycled graphics: real local content is what gets people to follow, and following is where they start playing.
You'll own a portfolio of these accounts from head office. You'll create on-trend content yourself, in front of the camera, and work closely with our content contributors in each city to capture each league's story. Then you'll get that content in front of the right people - growing each account's reach, and handing engaged followers to our BDRs as leads for new players, captains, staff and partners.
This isn't a coffee-run internship. You'll work directly alongside our marketing and sales teams, get real feedback on your output, and come out of the term with hands-on experience in multi-market social strategy, on-camera content creation, audience growth and distribution, social selling, creative collaboration, social analytics, and cross-functional work with sales, operations and league staff - with a clear line of sight to what a full-time marketing role looks like at a growing company.
We're a remote-first team and output is more important than facetime, so where you choose to work is up to you - as long as you have internet access, you can work from wherever helps you be successful. League games typically take place on evenings and weekends, and that's when the best content happens, so this is not your standard 9-to-5: working-day requirements may shift based on the leagues running and the season.
We hire interns & co-op students year-round: we accept students for Winter, Fall, and Summer terms, with 4-, 8-, and 12-month placements available.
RESPONSIBILITIES
- Own and manage a portfolio of local LUG Instagram accounts, including the content calendar, grid, stories and highlights for each, with deeper focus on priority markets
- Make each account local by featuring the players, teams, results, venues and campus moments specific to that city, so no two accounts look the same
- Build strong working relationships with the content contributors in each city - plan content together ahead of game days and key moments, trade ideas, and help them grow as creators over the season
- Collaborate with contributors to shape what they capture into posts, reels and stories that fit each account's voice
- Work alongside the BDRs covering your markets to line content up with registration pushes, and hand off engaged followers, DMs and inbound interest as leads, without turning the accounts into ads
- Manage community engagement — respond to comments, reshare player content, and spot content moments as they happen in-season
- Grow reach in each market through local follows, collab posts, reshares and stories, so your content reaches new people rather than the same followers every time
- Flag local businesses, campus groups and creators that engage with your accounts as partnership leads for the team
- Track and report performance by account, including follower growth, reach, engagement, and the leads and registrations your content generates
- Help build and maintain the local-account playbook, including templates, content pillars and tone guidelines, so the system scales as we add markets
ABOUT YOU
- Currently enrolled in a university or college program - open to all co-op terms (Winter, Fall, Summer) and placement lengths (4, 8, or 12 months)
- A strong eye for content - you know the difference between a post that performs and one that just fills the grid
- Comfortable editing short-form video
- Comfortable on camera - you want to be the face of the content, not just behind it
- Highly organized - you can juggle many accounts, partners and deadlines without letting quality slip
- Familiar with Instagram and TikTok as tools, not just as a user
- Experience running a club, team, personal or business account, or organizing events and sponsorships, is a plus but not required; having played organized sports is a bonus
PERKS & BENEFITS
- $19/hour, 35 hours/week
- Fast track to Full Time opportunities with LUG HQ
- Real ownership of live brand accounts and local partnerships in a fast-growing sports organization — not a coffee-run internship
- Free participation in LUG Sports Leagues during the work term
- Free LUG merchandise, partner products, and access to special events
HIRING TIMELINES
- Now Accepting Applications
- To apply, send your resume and cover letter to hiring@lugsports.com. For the cover letter, we don't need anything fancy - just tell us in plain writing why you want to join the LUG Head Office team.
- Along with your cover letter, complete this short exercise: pick any LUG city account on Instagram and tell us three things you'd change; then name one local business in that city you'd partner with and what you'd do together. Include links to any accounts or content you've created.
- Only those who include a cover letter and this exercise will be considered.
- Please note: Only selected candidates will be contacted for interviews
NOTE: At LUG, we are building leagues for a diverse world and we need a diverse team to do that successfully. We strongly encourage applications from everyone regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, provincial and local laws and ordinances. If you need any accommodations or adjustments throughout the interview process and beyond, please let us know. Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest.